Sold on radio : advertisers in the golden age of broadcasting / Jim Cox
- Bib ID:
- 4398869
- Format:
- Book
- Author:
- Cox, Jim, 1939-
- Online Version:
- Table of contents only
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- Jefferson, N.C. : McFarland & Company, c2008
- x, 322 p. : ill. ; 27 cm.
- ISBN:
-
- 9780786433919
- 0786433914
- Summary:
-
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher.
- Full contents:
-
- Machine derived contents note: Contents
- Acknowledgments vii
- Preface 1
- Part I. The Commercialization
- of American Network Radio
- 1. Ancestors of Radio Advertising 5
- 2. Commercializing the Ether 00
- 3. Ad Agencies: They Hold the Whip Hand 00
- 4. Counting the House 00
- 5. Commercial Copywriters: Persuasive Penmanship 00
- 6. Commercial Spokesmen: They Delivered the Goods 00
- Part II. Patronage of American Network Radio
- American Home Products 000
- American Tobacco Company 000
- Andrew Jergens Company 000
- Bristol-Myers Company 000
- Brown & Williamson Tobacco Company 000
- Campbell Soup Company 000
- Coca-Cola Company 000
- Colgate-Palmolive-Peet Company 000
- Ford Motor Company 000
- General Foods Corporation 000
- General Mills, Inc. 000
- General Motors Company 000
- Kellogg Company 000
- Kraft Foods Company 000
- Lever Brothers Company 000
- Liggett & Myers Tobacco Company 000
- P. Lorillard, Inc. 000
- Miles Laboratories, Inc. 000
- Philip Morris Company 000
- Procter & Gamble Company 000
- Quaker Oats Company 000
- R. J. Reynolds Tobacco Company 000
- Standard Brands, Inc. 000
- Sterling Drug, Inc. 000
- Appendix A: 100 More Advertisers in Radio's Golden Age 000
- Appendix B: Variants That Impacted the Radio Commercial 000
- Appendix C: A Glossary of Advertising and Broadcasting Jargon 000
- Chapter Notes 000
- Bibliography 000
- Index 000.
- Notes:
- Includes bibliographical references (p. 313-315) and index.
- Subject:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2008
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- United Kingdom report on radio science studies 1966-1969 : prepared on behalf of the British National Committee for Radio Science for ICSU International Union of Radio Science
- The Radium Commission : a short history of its origin and work, 1929-1948 / comp. by F. G. Spear and K. Griffiths
- 101 questions & answers about fixed radiocommunications, by Leo G. Sands
- Wireless fundamentals
- The development of centralised radon services in Australia : [bibliog.]