The influentials : people who influence people / Gabriel Weimann
- Bib ID:
- 449233
- Format:
- Book
- Author:
- Weimann, Gabriel, 1950-
- Description:
-
- Albany : State University of New York Press, c1994
- xiv, 370 p. ; 24 cm.
- ISBN:
-
- 0791421422 (acid-free) (paperback)
- 0791421414 (acid-free) (hardback)
- Series:
- SUNY series in human communication processes.
- Full contents:
-
- Foreword / Elihu Katz
- Pt. 1. The Birth of the Opinion Leadership Concept. 1. Prologue: Opinion Leaders in the Wilderness. 2. The Early Studies
- Pt. 2. The Golden Age of Opinion Leaders: Methods, Typologies, and Characteristics. 3. The Methods of Studying Opinion Leadership. 4. Typologies of Opinion Leaders. 5. The Characteristics of Opinion Leaders. 6. Who Leads the Leaders?
- Pt. 3. The Spheres of Opinion Leadership. 7. Opinion Leaders in Marketing. 8. Opinion Leaders in Fashion. 9. Opinion Leaders in Politics. 10. Opinion Leaders in Family Planning. 11. Opinion Leaders in Science. 12. Opinion Leaders in Agriculture. 13. Opinion Leaders in Health Care
- Pt. 4. The Fight for Survival. 14. Criticism and Modifications. 15. The Influentials: Reemergence of Opinion Leaders? 16. The Influentials as Leaders and Agenda-setters.
- Notes:
- Includes bibliographical references (p. 331-357) and indexes.
- Subject:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1994
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