National Library of Australia

You must be logged in to Tag Records
Trust and new technologies : marketing and management on the Internet and mobile media / editors, T. Kautonen, H. Karjaluoto
Bib ID 4652578
Format BookBook
Online Versions
Description Cheltenham : Edward Elgar, 2008 
xiii, 309 p. ; 24 cm. 
ISBN 9781847205681
1847205682
Full contents
  • Machine derived contents note: PART ONE CONSUMER TRUST IN ONLINE
  • ENVIRONMENTS
  • 1. Consumer trust in electronic commerce: conceptualization
  • and classification of trust building measures 3
  • Sonja Grabner-Krduter and Ewald A. Kaluscha
  • 2. The importance of brand trust online 23
  • Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist
  • and Olli Kuivalainen
  • 3. Trusting the consumer avatar: an examination of trust and
  • risk factors in electronic and virtual retailing 40
 
Notes

Includes bibliographical references and index.

Subjects Electronic commerce -- Security measures.  |  Internet marketing -- Security measures.  |  Business enterprises -- Computer networks -- Security measures.  |  Electronic commerce -- Management.
Other authors/contributors Kautonen, T  |  Karjaluoto, H

Online

In the Library

Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

Details Collect From
YY 658.84 T873
Copy: YY hbk
Main Reading Room

Order a copy

- Copyright or permission restrictions may apply. We will contact you if necessary.

Help Video To learn more about Copies Direct watch this short online video Help Video.
close Can I borrow items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close What can I get online?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close Can I get copies of items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

Aboriginal and Torres Strait Islander Flags
Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.