Trust and new technologies : marketing and management on the Internet and mobile media / editors, T. Kautonen, H. Karjaluoto
- Bib ID:
- 4652578
- Format:
- Book
- Online Version:
- Table of contents only
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- Cheltenham : Edward Elgar, 2008
- xiii, 309 p. ; 24 cm.
- ISBN:
-
- 9781847205681
- 1847205682
- Full contents:
-
- Machine derived contents note: PART ONE CONSUMER TRUST IN ONLINE
- ENVIRONMENTS
- 1. Consumer trust in electronic commerce: conceptualization
- and classification of trust building measures 3
- Sonja Grabner-Krduter and Ewald A. Kaluscha
- 2. The importance of brand trust online 23
- Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist
- and Olli Kuivalainen
- 3. Trusting the consumer avatar: an examination of trust and
- risk factors in electronic and virtual retailing 40
- Michael Bourlakis, Savvas Papagiannidis and Helen Fox
- 4. Grey market e-shopping and trust building practices in China 56
- Ronan de Kervenoael and D. Selcen O. Aykac
- 5. Effect of gender on trust in online banking: a cross-national
- comparison 74
- Marke Kivijdrvi, Tommi Laukkanen and Pedro Cruz
- 6. Online auctions: a review of literature on types of fraud and
- trust building 91
- Fahri Unsal and G. Scott Erickson
- 7. Consumers' views on trust, risk, privacy and security in
- e-commerce: a qualitative analysis 108
- Kyosti Pennanen, Minna-Kristiina Paakki and Taina Kaapu
- PART TWO TRUST AND MOBILE MEDIA
- 8. The mediating effects of privacy and preference management
- on trust and consumer participation in a mobile marketing
- initiative: a proposed conceptual model 127
- Michael Becker and Michael Hanley
- 9. Assessing the effects of trust on mobile advertising campaigns:
- the Japanese case 146
- Shintaro Okazaki
- 10. Sources of trust in permission-based mobile marketing:
- a cross-country comparison 165
- Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz
- and Teemu Kautonen
- 11. Interpersonal trust and mobile communication: a social
- network approach 182
- Tom Erik Julsrud and John W Bakke
- PART THREE NEW TECHNOLOGIES AND TRUST WITHIN
- AND BETWEEN ORGANIZATIONS
- 12. Who is on the other side of the screen? The role of trust in
- virtual teams 205
- David W. Birchall, Genoveffa Giambona and John Gill
- 13. Developing pre-relational trust in technology service providers 227
- Malliga Marimuthu and Alison M. Dean
- 14. Reengineering trust in global information systems 244
- Semir Daskapan and Ana Cristina Costa
- 15. Knowledge management and trust 267
- G Scott Erickson and Helen N Rothberg
- 16. The role of uncertainty and trust in the marketing of new
- technologies 282
- Dietmar Roessl, Matthias Fink and Sascha Kraus.
- Notes:
- Includes bibliographical references and index.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2008
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Loading...
Feedback
Similar items
- E-commerce security : advice from experts / [edited by] Mehdi Khosrow-Pour
- A security evaluation criteria for baseline security standards / W.J. Brooks and M.J. Warren
- The security implications of electronic commerce / W. Brooks and M.J. Warren
- Integrity and security in the e-century / Carolyn Currie
- Development of I.T. evaluation criteria for common E-business security issues / Graeme Pye and Matthew Warren