- Bib ID:
- 4699887
- Format:
- Book
- Author:
- Mjos, Ole J., 1970-
- Description:
-
- New York ; London : Routledge, 2010
- viii, 224 p. : ill. ; 24 cm.
- ISBN:
-
- 9780415992466
- 041599246X
- 9780203872949
- 0203872940
- Series:
- Routledge advances in internationalizing media studies ; 4.
- Full contents:
-
- Media globalization and televisual culture
- The rise of Discovery : 'the world's number one non-fiction media company'
- Discovery the brand : image, reputation, promise
- The globalization of factual entertainment
- Discovery's localization strategies
- Global resonance : television programing for the world
- Negotiating the global and the national through televisual culture
- The duality of globalization in Discovery.
- Notes:
- Includes bibliographical references (p. [199]-215) and index.
- Subject:
-
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2010
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