Books for sale : the advertising and promotion of print since the fifteenth century / edited by Robin Myers, Michael Harris and Giles Mandelbrote
- Bib ID:
- 4775087
- Format:
- Book
- Description:
-
- New Castle, DE : Oak Knoll Press ; London : British Library, 2009
- xvi, 191 p. : ill., maps ; 24 cm.
- ISBN:
-
- 9781584562658
- 158456265X
- 9780712350853
- 0712350853
- Series:
- Publishing pathways.
- Summary:
-
"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
- Full contents:
-
- Sale advertisements for books printed in the fifteenth century / Lotte Hellinga
- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson
- Printed advertisements: some variations in their use around 1700 / Michael Harris
- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock
- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson
- From protection to promotion: the uses of the book jacket / Alan Powers
- The use and effect of literary prizes in the late twentieth century / Peter Straus
- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
- Notes:
- Includes bibliographical references and index.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2009
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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