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Books for sale : the advertising and promotion of print since the fifteenth century / edited by Robin Myers, Michael Harris and Giles Mandelbrote
Bib ID 4775087
Format BookBook
Description New Castle, DE : Oak Knoll Press ; London : British Library, 2009 
xvi, 191 p. : ill., maps ; 24 cm. 
ISBN 9781584562658
158456265X
9780712350853
0712350853
Series

Publishing pathways.

Summary

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.

Full contents
  • Sale advertisements for books printed in the fifteenth century / Lotte Hellinga
  • Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson
  • Printed advertisements: some variations in their use around 1700 / Michael Harris
  • Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock
  • Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson
  • From protection to promotion: the uses of the book jacket / Alan Powers
  • The use and effect of literary prizes in the late twentieth century / Peter Straus
  • Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
 
Notes

Includes bibliographical references and index.

Subjects Books -- Marketing -- History.  |  Selling -- Books -- History.  |  Booksellers and bookselling -- History.  |  Book industries and trade -- History.
Other authors/contributors Myers, Robin  |  Harris, Michael, 1938-  |  Mandelbrote, Giles

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