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The art of choosing / Sheena Iyengar
Bib ID 4836181
Format BookBook
Author
Iyengar, Sheena
 
Edition 1st ed. 
Description New York, NY : Twelve, 2010 
xiii, 329 p. : ill. ; 24 cm. 
ISBN 9780446504102
0446504106
Summary

Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

Full contents
  • Past is prologue
  • The call of the wild
  • A stranger in strange lands
  • Song of myself
  • Senses and sensibility
  • I, robot?
  • Lord of the things
  • And then there were none
  • Epilogue.
 
Notes

Includes bibliographical references (p. [277]-315) and index.

Subjects Choice (Psychology)  |  Decision making.
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