Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano
- Bib ID:
- 4933971
- Format:
- Book
- Author:
- Chevalier, Michel, 1943-
- Online Version:
- Table of contents only
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- Related Online Resources:
-
- Contributor biographical information
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- Publisher description
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- Contributor biographical information
- Description:
-
- Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), c2010
- xvii, 251 p. : ill., maps ; 24 cm.
- ISBN:
-
- 9780470823415
- 0470823410
- Full contents:
-
- Challenges and market size
- Alfred Dunhil
- The Chinese luxury client
- Shanghai Tang
- Chinese consumer attitudes toward luxury
- Rolex in China
- How to distribute in China
- Shiatzy Chen
- Retailing and licensing in China
- Louis Vuitton in China
- Communication and advertising
- The war of the spirits
- Brand protection and counterfeit activities
- Luili Gongfang: breaking into luxury by way of glass.
- Notes:
- Includes bibliographic references (p. [241]-243) and index.
- Subject:
- Other authors/contributors:
- Lu, Pierre Xiao
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2010
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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