- Bib ID:
- 4981692
- Format:
- Book
- Author:
- Daymon, Christine
- Edition:
- 2nd ed.
- Description:
-
- New York, NY : Routledge, 2011
- xi, 397 p. ; 25 cm.
- ISBN:
-
- 9780415471176
- 0415471176
- 9780415471183
- 0415471184
- 9780203846544
- 0203846540
- Full contents:
-
- The nature and usefulness of qualitative research for public relations and marketing communications
- Selecting a topic and relating to your supervisor
- Reviewing the literature & writing the research proposal
- Ethical issues and access
- Ensuring the quality of research
- Choosing between different types of research
- Case studies
- Grounded theory
- Ethnography
- Discourse and critical discourse analysis
- Phenomenology
- Additional approaches : historical research and action research
- Sampling
- Interviews
- Focus groups
- Observation
- Written, visual, and multi-media materials
- Analyzing and interpreting the data
- Writing the report
- Mixed methods research
- Finishing off.
- Notes:
- Includes bibliographical references (p. [370]-386) and index.
- Subject:
-
- Other authors/contributors:
- Holloway, Immy
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 2011
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