Capital Campaign Programs [microform] / David S. Ketchum
- Bib ID:
- 5194602
- Format:
- Book and Microform
- Author:
- Ketchum, David S
- Online Version:
- https://eric.ed.gov/?id=ED023192
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1968
- 13 p.
- Summary:
-
A well conducted college capital campaign produces more money faster and at less cost than any other method, is one of the best public relations moves an institution can make, indicates an institution's weaknesses, identifies an institution's friends, and is one of the necessary ingredients for a successful longrange development program. Success of the capital campaign depends on involving the administration and board of trustees in planning and support, on carefully conducting a survey of potential donors to determine their attitudes toward the institution and their probable financial response to the campaign, and on preparing a thoroughly documented statement of needs and purposes for which funds are to be raised. A theme around which campaign promotional activities can be developed is essential, as people prefer to give to opportunities rather than needs. Continued financial success depends on adequate followup of pledges, and, most importantly, on thanking the donors with conviction. (TT)
- Notes:
-
- ERIC Note: Paper presented to Annual Summer Workshop of the Council for the Advancement of Small Colleges (13th, Santa Fe. N. Mex., Aug. 5-8, 1968).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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- Reason for copyright status:
- Until 2033 [Created/Published Date + 50 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1983
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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