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The Schools and the Press [microform] / Ann Chambers Lewis
Bib ID 5205280
Format BookBook, MicroformMicroform, OnlineOnline
Author
Lewis, Ann Chambers
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1965 
111 p. 
Summary

This book acquaints the school administrator with the need for good press relations and suggests ways to obtain such relations. A brief overview of the internal workings and concerns of a newspaper staff is presented. Methods of writing news copy for release and how to time releases for maximum news coverage are explained. Throughout the volume, examples show how to "tell it with pictures." Suggestions are given on how to reverse an unfavorable press and how to handle false rumors or half-true stories. Sample news releases are appended with a list of publications of the National School Public Relations Association. (DE)

Notes

Availability: National School Public Relations Association, 1201 Sixteenth St., N.W., Washington, D.C. 20036 ($3.75).

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Bibliographies.  |  Communication (Thought Transfer)  |  Communications.  |  Mass Media.  |  News Media.  |  Photographs.  |  Principals.  |  Superintendents.  |  Administrators.  |  Newspapers.  |  Press Opinion.  |  Public Relations.  |  School Community Relationship.
Other authors/contributors National School Public Relations Association, Washington, DC
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mc 2253 ED035077 Main Reading Room - Newspapers and Family History
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