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Improving the Effectiveness of Peace Corps Efforts to Change Teacher Behavior. The Peace Corps Educational Television (ETV) Project in Colombia [microform] : Two Years of Research / George Comstock and Nathan Maccoby
Bib ID 5207598
Format BookBook, MicroformMicroform, OnlineOnline
Author
Comstock, George
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1966 
68 p. 
Summary

For a report on a two-year Peace Corps project designed to implement educational television (ETV) in Colombia, the persuasive and defense arousal effects of several kinds of appeals that might be used to persuade Colombian teachers to adopt new teaching practices were investigated. Subjects, who were 100 Colombian public primary school teachers involved in the ETV project, were randomly assigned to four groups and presented with one of four different booklets, each describing and advocating a "new" teaching method. Each booklet had a different combination of various persuasive appeals (derived from the components of persuasive arguments) to produce four experimental conditions: "efficacy" and "great departure", "efficacy" and "small departure", "professional" and "great departure", and "professional" and "small departure". Data derived from measurements of the persuasive and defense arousal effects of the various appeals were subjected to analysis of variance. Some support was found for a hypothesis that the "professional" appeal would be persuasively superior to the "efficacy" appeal, and strong support was found for a hypothesis that the "small departure" appeal would arouse less defensiveness than the "great departure" appeal. (SP)

Notes

Educational level discussed: Elementary Education.

ERIC Note: One of a series of 12 Peace Corps documents. See also: ED017185, ED020663, ED020664, ED020665, ED020666, ED020667, ED020668, ED020669.

Sponsoring Agency: Peace Corps, Washington, DC.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Developing Nations.  |  Elementary Education.  |  Attitude Change.  |  Educational Television.  |  Teacher Behavior.  |  Teaching Methods.  |  Colombia Peace Corps
Other authors/contributors Maccoby, Nathan, author  |  Stanford Univ., CA. Inst. for Communication Research
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