Some Comments on Marketing AIP Information Products and Services [microform] / Donald W. King and A. M. Brown
- Bib ID:
- 5217525
- Format:
- Book and Microform
- Author:
- King, Donald W
- Online Version:
- https://eric.ed.gov/?id=ED046447
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1970
- 79 p.
- Summary:
-
This study was addressed to marketing considerations for the American Institute of Physics (AIP) information products and services. The general system and its operation in a marketing environment, including promotion, channels of distribution and pricing are covered. Particular emphasis is placed on the cost/demand/price relationship for four information products and services and an attempt is made to develop an approach for allocating fixed costs for these services. Cost/demand and price/demand relationships are estimated or assumed and an optimum allocation is determined, based on net income for six alternative allocation levels for these products. Four recommendations for changes are given and two appendices include a previous marketing research report and reports on site visits made for the study. (AB)
- Notes:
-
- Sponsoring Agency: American Inst. of Physics, New York, NY.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1970
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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