- Bib ID:
- 5231677
- Format:
- Book and Microform
- Author:
- Hilliard, Robert L
- Online Version:
- https://eric.ed.gov/?id=ED063797
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1969
- 14 p.
- Summary:
-
The tremendous impact and potential of mass media must be put to work efficiently before it is too late. The mass media can increase dissatisfaction with the status quo and move the world forward; they can lessen dissatisfaction and provide bases for understanding existing values and goals; they can give the world an understanding and stimulation in a totally new structure of communication resources. Some crucial areas where mass media could have great effect are the inner-city vs. suburbs struggle, formal education, international communications, and inter-group communications. The controllers of the communications industry are in a position of great responsibility. (Author/RH)
- Notes:
-
- ERIC Note: Speech presented to the American Management Association Conference on Information Market Opportunities in the 1970's (New York, N. Y., March 12, 1969).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
-
- Other authors/contributors:
- Federal Communications Commission, Washington, DC
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1969
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