National Library of Australia

You must be logged in to Tag Records
Promoting the Summer Speech Institutes [microform] / T. Stephen May
Bib ID 5240025
Format BookBook, MicroformMicroform, OnlineOnline
Author
May, T. Stephen
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1972 
7 p. 
Summary

The author discusses the processes of public relations and promotion as they relate specifically to university summer programs for high school students. He bases his conclusions on his experience with the Northwestern University Summer Speech Institute. Institute promotion activities fall into three areas: (1) direct advertising, through publications and correspondence, to potential institute students and those who know of their work; (2) development of a community awareness of the institute and its goals; and (3) development of a strong feeling for the institute within the college or university community. The author outlines in detail the procedures followed to implement each of these goals. (Author/RN)

Notes

ERIC Note: Paper presented at the Annual Meeting of the Speech Communication Assn. (58th, Chicago, December 27-30, 1972).

Educational level discussed: Secondary Education.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects College School Cooperation.  |  Information Dissemination.  |  Institutes (Training Programs)  |  News Media.  |  Program Administration.  |  Publicize.  |  Secondary Education.  |  Speech Education.  |  Summer Programs.  |  Vacation Programs.
Available From ERIC 

Online

In the Library

Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

Details Collect From
mc 2253 ED072490 Main Reading Room - Newspapers and Family History
This item may be online. Please search the ERIC website prior to requesting this microfiche item.

Order a copy

- Copyright or permission restrictions may apply. We will contact you if necessary.

Help Video To learn more about Copies Direct watch this short online video Help Video.
close Can I borrow items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close What can I get online?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close Can I get copies of items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

Aboriginal and Torres Strait Islander Flags
Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.