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Record 140 of 772
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What's Wrong with Humor Research? [microform] / Kenneth E. Anderson
Bib ID 5241686
Format BookBook, MicroformMicroform, OnlineOnline
Author
Anderson, Kenneth E
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1972 
8 p. 
Summary

In this review of the current state of humor research, the author traces the basic problems to two major deficiencies: (1) a lack of adequate theorizing concerning the effects of humor in communication, and (2) problems in experimental designs, particularly the study of humor in a laboratory setting. Too little research and insufficient attention to operationalization of independent variables, such as measurement of the humor of humorous material, coupled with a dearth of valid measurement procedures are seen as other contributing factors. The author makes several suggestions for the improvement of humor research, emphasizing the need for development of very clear theory about humor. Among the possible study directions he mentions are the use of humor in affecting ethos, humor's unifying effect upon audiences, and making use of certain psychological theories of humor to examine how humor may be produced. (LG)

Notes

ERIC Note: Paper presented at the Annual Meeting of the Speech Communication Association (58th, Chicago, Illinois, December 27-30, 1972).

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Communication (Thought Transfer)  |  Conceptual Schemes.  |  Experiments.  |  Humor.  |  Information Needs.  |  Research Design.  |  Research Methodology.  |  Research Needs.  |  Research Problems.  |  Theories.
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