National Library of Australia

The National Library building is closed temporarily until further notice, in line with ACT Government COVID-19 health restrictions.
Find out more

<< Previous record  /  Next record >>
Record 3 of 1199
You must be logged in to Tag Records
Wisconsin Farmers' Use and Understanding of Broadcast News. Research Report [microform] / Eugene A. Kroupa and Claron Burnett
Bib ID 5245835
Format BookBook, MicroformMicroform, OnlineOnline
Author
Kroupa, Eugene A
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1973 
32 p. 
Summary

A survey of Wisconsin farmers in four market areas was made to determine their market information requirements, their surveillance of media market reports, and their understanding and use of market news received from the Wisconsin broadcast media. The survey was conducted as a follow-on to a study of the timing, frequency, and completeness of market news broadcast by Wisconsin radio and television stations. Specific objectives of the study were to document farmers' listening and viewing habits with regard to broadcast market news reports, to determine the kinds of market information farmers want from broadcast market reports, to rate the importance of mass media and personal sources of market information in making marketing decisions, to determine the usefulness of broadcast information in making various kinds of marketing and production decisions, and to measure farmers' understanding and knowledge of terms used in broadcast market news reports. The study data were obtained by personal interviews with 475 farmers. The findings of the study show that Wisconsin farmers have ready access to broadcast market price reports and other sources of market news information. The farmers cited radio as their single most valuable source of market news. The study found widespread misunderstanding of the USDA terms used in broadcast market reports. (DB)

Notes

Availability: Agricultural Bulletin Building, 1535 Observatory Drive, Madison, Wisconsin 53706 ($0.30 plus postage).

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Bulletins.  |  Farmers.  |  Information Needs.  |  Marketing.  |  Mass Media.  |  Participant Characteristics.  |  Radio.  |  Surveys.  |  Television.  |  Wisconsin
Other authors/contributors Burnett, Claron, author  |  Wisconsin Univ., Madison. Coll. of Agricultural and Life Sciences
Available From ERIC 

Online

In the Library

Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

Details Collect From
mc 2253 ED079571 Main Reading Room - Newspapers and Family History
This item may be online. Please search the ERIC website prior to requesting this microfiche item.

Order a copy

- Copyright or permission restrictions may apply. We will contact you if necessary.

Help Video To learn more about Copies Direct watch this short online video Help Video.
close Can I borrow items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close What can I get online?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close Can I get copies of items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

Aboriginal and Torres Strait Islander Flags
Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.