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Research and Theory Related to Audiovisual Information Transmission. Revised Edition [microform] / Robert M. W. Travers and Others
Bib ID 5247188
Format BookBook, MicroformMicroform, OnlineOnline
Travers, Robert M. W
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1967 
292 p. 

Psychological and physiological concepts about information transmission are reviewed with a view toward uncovering principles useful to the design of audiovisual teaching materials. Audiovisual materials which transmit information via the visual or auditory channels are considered, including sound motion pictures, film strips, and audio recordings. Since the focus is limited to teaching and learning situations involving information transmission, audiovisual devices used to provide aesthetic and affective experiences are excluded. Nine chapters deal with: 1) current conceptions of the role of audiovisual devices in learning; 2) the implications of research on audiovisual devices for the design of learning situations; 3) the relative efficiency of auditory and visual transmissions of information and studies of multi-modality transmission; 4) the mechanics of the transmission of information in the central nervous system; 5) the perceptual system as a single channel system; 6) channel switching; 7) concept learning; 8) attention; and 9) a model for information transmission by means of audiovisual materials. An appendix reviews some major concepts of information theory. (PB)


Sponsoring Agency: Office of Education (DHEW), Washington, DC.

Contract Number: OEC-3-20-003.

ERIC Note: Revised edition of ED 003 625.

May also be available online. Address as at 14/8/18:

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Attention.  |  Audiodisc Recordings.  |  Audiotape Recordings.  |  Audiovisual Aids.  |  Audiovisual Communications.  |  Audiovisual Instruction.  |  Educational Research.  |  Educational Technology.  |  Films.  |  Filmstrips.  |  Information Dissemination.  |  Information Theory.  |  Instructional Materials.  |  Learning Modalities.  |  Learning Processes.  |  Learning Theories.  |  Psychological Studies.  |  State of the Art Reviews.  |  Visual Aids.  |  Channel Switching Nervous System
Other authors/contributors Utah Univ., Salt Lake City. Bureau of Educational Research
Available From ERIC 


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