Authority and Mass Media as Variables in Rumor Transmission [microform] / Reed H. Blake and Others
- Bib ID:
- 5283875
- Format:
- Book and Microform
- Author:
- Blake, Reed H
- Online Version:
- https://eric.ed.gov/?id=ED102621
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1974
- 22 p.
- Summary:
-
This paper offers the hypothesis that in times of low collective excitement rumors in a complex society whose content is beyond normal social discourse (a spectral rumor, for instance) will increasingly exhibit one or the other, or both, of two legitimizing agents--authority and mass media--as a means of gaining greater plausibility and acceptance. This shift to include such an agent(s) has been occasioned by the greater pervasiveness of the mass media in day-to-day affairs and by two processes that have accompanied this pervasiveness: (1) the status-conferral function, and (2) the accepted veracity of the news media as a result of its accountability and source identifiability. The paper also suggests that the use of these legitimizing agents is more extensive in the actual transmission of a rumor than in the investigative or laboratory setting, and that the use of legitimizing agents may be more common in a rumor's early stages of transmission than in its later stages. (Author)
- Notes:
-
- ERIC Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Newport Beach, California, November 1974).
- Educational level discussed: Higher Education.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1974
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