National Library of Australia

You must be logged in to Tag Records
The Selection of Female Opinion Leaders [microform] : 30 Years After Decatur / Virginia P. Richmond and James C. McCroskey
Bib ID 5285001
Format BookBook, MicroformMicroform, OnlineOnline
Author
Richmond, Virginia P
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1974 
19 p. 
Summary

Since opinion leadership has been found to be a major factor in interpersonal influence, the ratio between males and females selected as opinion leaders provides a strong indication of the comparative value placed on male and female opinions in a society. The results of the series of studies reported indicate that major changes in opinion leadership patterns have occurred in the 30 years since the classic Decatur study. On most topics, males show no significant preference for one sex over the other in opinion leader selection, but females show a distinct preference for other females. Opinion leadership on political topics was found to be a major exception to this pattern. (Author)

Notes

ERIC Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Newport Beach, California, November, 1974).

Educational level discussed: Higher Education.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Behavior Patterns.  |  Communication (Thought Transfer)  |  Females.  |  Higher Education.  |  Human Relations.  |  Interpersonal Relationship.  |  Leadership Styles.  |  Media Research.  |  Public Opinion.  |  Social Change.  |  Decatur Study
Form/genre Speeches/Meeting Papers.
Other authors/contributors McCroskey, James C., author
Available From ERIC 

Online

In the Library

Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

Details Collect From
mc 2253 ED103941 Main Reading Room - Newspapers and Family History
This item may be online. Please search the ERIC website prior to requesting this microfiche item.

Order a copy

- Copyright or permission restrictions may apply. We will contact you if necessary.

Help Video To learn more about Copies Direct watch this short online video Help Video.
close Can I borrow items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close What can I get online?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close Can I get copies of items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

Aboriginal and Torres Strait Islander Flags
Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.