ASK [microform] : The Advertising Survival Kit; A Guide to Advertising in High School Newspapers and Yearbooks / Laurence B. Lain
- Bib ID:
- 5295567
- Format:
- Book and Microform
- Author:
- Lain, Laurence B
- Online Version:
- https://eric.ed.gov/?id=ED116222
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1975
- 53 p.
- Summary:
-
The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches, establishing advertising rates, advertising contracts, billings, designing advertising, graphics, displaying advertising, and printing methods. The second section discusses yearbook advertising and examines such topics as planning the yearbook advertising campaign, staff incentives, establishing advertising rates, billing, record-keeping, a demographic survey of student spending patterns, designing the advertisements, graphics, displaying advertising, and getting the most for your money. Both sections contain a portfolio of exemplary advertisments. (TS)
- Notes:
-
- Availability: Quill and Scroll, School of Journalism, University of Iowa, Iowa City, Iowa 52242 ($1.00).
- Educational level discussed: Higher Education.
- Educational level discussed: Secondary Education.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Quill and Scroll Foundation, Iowa City, IA
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1975
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