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Verbal Behavior and Drive [microform] : A Theory in Crisis / James J. Bradac and Norman D. Elliot
Bib ID 5302678
Format MicroformMicroform, BookBook
Bradac, James J
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1975 
22 p. 

There is increasing debate over the unidimensionality of the construct "drive" in theories of behavior. The earliest drive theory postulated a simple entity which increased or decreased as a function of external or internal stimulation and affected behavior monotonically. Duffy and Malmo have recently hypothesized that the effects of drive are not monotonic, but curvilinear; high and low drive inhibit behavior, while moderate drive releases it. The present study examined the effects of different drive levels and sources on verbal productivity, disfluency, lexical redundancy ratios and distributions of lexical redundancy. The study examined the effects of perceived interviewer status, type of evaluation anticipated by interviewees (positive or negative) and specificity of interview question (high or low) on interviewees' verbal productivity and lexical redundancy. Subjects were undergraduates; interviewers were graduate and undergraduate students. Interviewer status and anticipated positive or negative evaluation were induced through visual and written cues. Disfluency results tend to support the Mahl-Osgood hypothesis; results for MSTTR, mean and types support the Hull-Spence hypothesis; and results for verbal productivity, standard deviation, coefficient of variation, and variance fail to support either. (CHK)


ERIC Note: Paper presented at the Midwest Modern Language Association meeting (Chicago, Illinois, November 1975).

May also be available online. Address as at 14/8/18:

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Behavior Theories.  |  Behavioral Science Research.  |  Cognitive Processes.  |  College Students.  |  Hypothesis Testing.  |  Interviews.  |  Language Fluency.  |  Linguistic Performance.  |  Psycholinguistics.  |  Psychological Studies.  |  Social Status.  |  Speech Communication.  |  Verbal Ability.  |  Drive Theories of Behavior Verbal Productivity
Form/genre Speeches/Meeting Papers.
Other authors/contributors Elliot, Norman D., author
Available From ERIC 


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