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Television Diffusion and Social Behaviour in Three Communities [microform] : A Field Experiment. Television and Socialisation Research Report No. 5 / John P. Murray and Susan Kippax
Bib ID 5310945
Format BookBook, MicroformMicroform, OnlineOnline
Author
Murray, John P
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1976 
30 p. 
Summary

An experiment was conducted to evaluate the impact of television viewing on three communities with differing amounts of exposure to television--one community with five years of experience, one with one year of experience, and one with no television experience. An attempt was made to interview half of the families in each town with children under the age of 12, with the intention of evaluating the following: (1) the nature of their television viewing experience, (2) the importance of television relative to other media, and (3) television's impact on their daily activities. Data were collected on viewing patterns, program preferences, taste, quality, perceived effects, importance relative to other media, day-to-day activity patterns, and the function of television. Results showed that television is a major change agent in patterns of daily life. Responses from the community with high television experience were more critical of the effects of television and rated its importance lower than the responses from the community with low experience. Questionnaires and data summaries are not included. (EMH)

Notes

ERIC Note: For a related document see IR 004 239.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Adults.  |  Children.  |  Diffusion.  |  Mass Media.  |  Media Research.  |  Social Behavior.  |  Television.  |  Television Viewing.
Form/genre Reports, Research.
Other authors/contributors Kippax, Susan, author
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