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Television and Alcohol Consumption and Abuse. Rand Paper Series No. P-562l [microform] / George Comstock
Bib ID 5336930
Format BookBook, MicroformMicroform, OnlineOnline
Author
Comstock, George
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1976 
12 p. 
Summary

This article examines the contribution of television and other mass media to alcohol consumption and its abuse. The author notes that there is no scientific evidence available that addresses this point directly, and the importance of such an issue is not recognized in the scientific literature. The absence of this information interferes with the ability to act wisely in regard to portrayals of alcohol in entertainment and advertising on television. The author delineates four issues that are of central importance in examining the portrayals of alcohol consumption on television. (1) the pattern and character of such portrayals; (2) the contribution of such portrayals to the concepts held by young people about alcohol; (3) the contribution of portrayals to maintaining or altering patterns of alcohol consumption among adults; and (4) the potential role of television in altering patterns of alcohol consumption and abuse. (Author/YRJ)

Notes

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Alcohol Education.  |  Alcoholism.  |  Attitudes.  |  Behavior.  |  Drinking.  |  Identification (Psychology)  |  Mass Media.  |  Role Models.  |  State of the Art Reviews.  |  Television.  |  Television Viewing.
Form/genre Reference Materials, Bibliographies.
Other authors/contributors Rand Corp., Santa Monica, CA
Available From ERIC 

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mc 2253 ED140163 Temporarily unavailable for request - contact staff
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Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.