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Rhetoric of Art and Technology in Latin America [microform] / Jorge Glusberg
Bib ID 5340470
Format MicroformMicroform, BookBook
Author
Glusberg, Jorge
 
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1977 
16 p. 
Summary

This monograph posits a rhetorical theory of video-art and presents perspectives on the status of video-art in Latin America. Video-art, which utilizes technology in the field of aesthetics, is perceived as fundamentally rhetorical and stylistic. Conclusions about the form include the comments that the analysis of visual messages is possible through the use of the theory of semiotics, that the dominating form of visual communication today is television, that electronic technology has been used by vanguard artists to create video-art, that Latin American video-art may be analyzed by employing rhetorical theory, that the sociohistorical conditions which generate Latin American video works are transformed by the video expressions themselves, and that traditional rhetoric does not explain all of the mechanisms present in a video work. References are made to the works of several Latin American video-artists, and a schematization of the rhetorical model of video-art is provided. (KS)

Notes

ERIC Note: Working paper prepared at the Annual Conference of the International Institute of Communications (Washington, D.C., September 11-15, 1977).

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Art.  |  Foreign Countries.  |  Latin American Culture.  |  Mass Media.  |  Rhetoric.  |  Rhetorical Criticism.  |  Semiotics.  |  Speech Communication.  |  Technology.  |  Television.  |  Visual Arts.  |  Visual Literacy.  |  Latin America Video Art
Form/genre Speeches/Meeting Papers.
Other authors/contributors International Inst. of Communications, London (England)
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