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The Argument for State Registration and Licensing for Public Relations [microform] : The Argument Against Licensing of Public Relations Practitioners / Edward L. Bernays and Others
Bib ID 5343810
Format MicroformMicroform, BookBook
Author
Bernays, Edward L
 
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1977 
5 p. 
Summary

These bulletins present arguments for and against licensing of public relations "experts." Edward L. Bernays, who presents the argument for state licensing and registration, asserts that voluntary accreditation does not effectively protect the public or the profession and suggests that well-defined standards for rules of conduct are necessary. Argument against licensing public relations practitioners is exerpted from a paper by J. Handly Wright. The following points are stressed: a definition of public relations upon which law might be based is elusive; opinion is divided as to whether public relations is actually a profession; state legislatures' implementation of the law may be unpredictable; and costs of licensing may be prohibitive. Finally, Philip Lesly observes that government licensing of public relations activities may result in additional government control. (KS)

Notes

Availability: PR Publishing Co., Inc., Dudley House, P.O. Box 600, Exeter, N.H. 03833.

ERIC Note: From "Tips & Tactics," Vol. 15, Nos. 5 and 6, March 7 and March 21, 1977; A supplement of "PR Reporter".

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Certification.  |  Government Role.  |  Legal Problems.  |  Performance Criteria.  |  Professional Personnel.  |  Public Relations.  |  Qualifications.  |  Standards.  |  State Standards.
Form/genre Journal Articles.
Available From ERIC 

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