Subliminal Stimulation [microform] : Hoax or Reality? / Douglas M. Trank
- Bib ID:
- 5347630
- Format:
- Book and Microform
- Author:
- Trank, Douglas M
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1976
- 15 p.
- Summary:
-
Subliminal stimulation is defined as that which is perceived by an individual below the threshold of awareness or cognizance. This article traces the history of research in subliminal stimulation to illustrate that under certain circumstances and conditions, this behavioral phenomenon does occur. Although subliminal stimuli do affect human response, the article asserts that there is no sound evidence available to prove its effectiveness in changing behavior. Rather, studies show that the subject's motivational state determines the effectiveness of the stimuli; people do not act contrary to their desires. The article concludes with observations regarding the ethics involved in using this type of communication. (MAI)
- Notes:
-
- ERIC Note: Study prepared at University of Iowa.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1976
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- Aversive stimulation; [papers] Edited by Marshall R. Jones
- Visual Concept Attainment as Affected by Stimulus Complexity and Selected Communicator Strategies [microform] / Paul A. Scholl
- A comparison of the pictorial, print, and aural media on connotative meaning. final report [microform] / James A. anderson
- The Identification of Individual Differences in the Strength of the Nervous System. Report from the Project on Motivation and Individual Differences in Learning and Retention [microform] / Herbert H. Severson and Frank H. Farley
- An Analysis of the Visual and Auditory Aspects of Sound Blending Including Central Auditory Integration as Measured on the Maid. Final Report [microform] / Judith Lynn Holloway