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SCRIPT [microform] : School/Community Relations Innovative Program Techniques Handbook
Bib ID 5354432
Format MicroformMicroform, BookBook
Author
Arizona State Dept. of Education, Phoenix
 
Description [Washington, D.C.]] : Distributed by ERIC Clearinghouse, 1978 
243 p. 
Summary

A compilation of ideas from the nation's school-community relations experts, this handbook suggests many types of communication. The introduction describes school-community relations as a four-step process: (1) analyzing what, how, and with whom to communicate; (2) planning and formulating a timetable and evaluation methods; (3) communicating; and (4) evaluating to gauge impact and make adjustments. Suggestions for telephoning parents, instituting principal's rap-sessions, and forming a staff advisory committee are included in the chapter on internal building-level communications. A chapter on external building-level communications includes ideas for communicating with nonparents, political leaders, senior citizens, and ethnic groups. District-level communication techniques such as conducting informal polls, publicly displaying student art, and organizing district bus tours are suggested in another chapter. Dealing honestly and tactfully with reporters is advocated in a chapter on communicating with representatives of the news media. The chapter on citizen advisory groups contains practical suggestions on involving people in educational planning. Both inhouse and external publications are covered in another chapter that includes sample exemplary publications. The chapter on communication problems outlines rumor prevention and communication concerning problems like vandalism, desegregation, and school closure. Audiovisual methods, communication strategies for elections, and laws that affect school communication are also covered. (Author/JM)

Notes

Sponsoring Agency: Bureau of Elementary and Secondary Education (DHEW/OE), Washington, DC.

ERIC Note: ESEA Title IV-C Project.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Communication (Thought Transfer)  |  Elementary Secondary Education.  |  Guidelines.  |  Organizational Communication.  |  Public Relations.  |  School Community Relationship.
Form/genre Guides, General.
Other authors/contributors Arizona State Dept. of Education, Phoenix  |  Arizona School Public Relations Association, Phoenix
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