Development of a Marketing Services Curriculum Guide. Final Report, September 1, 1979-June 30, 1980 [microform]
- Bib ID:
- 5385775
- Format:
- Book and Microform
- Author:
- Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1980
- 503 p.
- Summary:
-
A project was conducted to develop a marketing services curriculum guide for secondary and postsecondary distributive education programs in the areas of real estate and business/personal services. Interviews were conducted with business people in these two areas to establish their entry-level positions and career-advancement opportunities. Competencies for entry-level positions were identified and validated. Competencies were then categorized, and instructional objectives were written for each category. Curriculum guides were developed for real estate and business/personal services that included areas such as advertising, communications, display, human relations, marketing/economics, management, product/service technology, and selling. (Appended material includes the validation instruments, instructional objectives and competencies for real estate and business/personal services, and field-test copies of the real estate and business/personal services curriculum guides.) (LRA)
- Notes:
-
- Sponsoring Agency: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies
- Available From:
- ERIC
- Copyright:
-
In Copyright
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- Reason for copyright status:
- Until 2050 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1980
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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