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Preschoolers' Classification of the Television World [microform] / Leona M. Jaglom and Others
Bib ID 5388727
Format MicroformMicroform, BookBook
Jaglom, Leona M
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1980 
27 p. 

Three preschool children were observed intensively for three years to examine the ways they attempted to organize and classify the world of television. Of interest were children's changing abilities to differentiate six adult-perceived categories of television fare: cartoons, advertisements, news, adult shows, children's shows, and "Sesame Street." In addition, children's understanding of the relationship between television characters and their shows, the concept of target audience or producer's intent, and the temporal organization or scheduling of the television world were explored. The acquisition of the six categories was found to occur in the following order: advertisements, cartoons, "Sesame Street," news, children's shows, and adult shows. The children were unable to organize television fare consistently in the categories until after the age of three; they were able to distinguish all six categories by the age of four and one-half. After the age of two, children passed through a series of steps such that by age five they recognized show beginnings and endings and were able to state the specific times and days of certain shows, reflecting a relatively solid grasp of television's temporal organization. Still to be grasped by the five-year-old children were the exact nature of the links between characters and their shows and the concept of target audience. (Author/RL)


Sponsoring Agency: John and Mary R. Markle Foundation, New York, NY.

Sponsoring Agency: National Inst. of Education (DHEW), Washington, DC.

Contract Number: G-78-0031.

May also be available online. Address as at 14/8/18:

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Child Development.  |  Classification.  |  Developmental Stages.  |  Perceptual Development.  |  Preschool Children.  |  Preschool Education.  |  Programing (Broadcast)  |  Television.  |  Television Research.  |  Television Viewing.
Form/genre Reports, Research.
Other authors/contributors Harvard Univ., Cambridge, MA. Harvard Project Zero
Available From ERIC 


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