National Library of Australia

<< Previous record  /  Next record >>
Record 1024 of 1150
You must be logged in to Tag Records
Marketing and Distributive Education Curriculum Guide. Marketing Services [microform] : Business and Personal Services / Janice Bona Cluck and Pam Melliges
Bib ID 5400945
Format MicroformMicroform, BookBook
Cluck, Janice Bona
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1981 
324 p. 

This curriculum guide has been designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of business marketing, as well as to provide the marketing and distributive education teacher/coordinator with maximum flexibility. The essential common and specialized competencies have been identified and listed in 11 instructional areas based upon structured interviews with personnel in various types of business and personal service firms and associations in the state of Illinois. Competencies were organized into instructional clusters and an objective written for each cluster to facilitate the organization of instruction for the teacher/coordinator. A number of learning activities are suggested for each competency to enable teachers to determine which one(s) would best serve their teaching methods and their students' learning styles. Instructional materials are listed in the reference column of each competency and in the bibliography of instructional materials. The competencies cover the following instructional areas: advertising, communications, display, human relations, marketing/economics; management; mathematics; merchandising; operations; product/service technology; and selling. (These instructional areas are the same ones that are used by the Distributive Education Clubs of America for their competency-based competitive events program and for other curriculum projects.) (Author/KC)


Sponsoring Agency: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.

Contract Number: R-33-10-X-0424-310.

Contract Number: R-33-21-D-0542-310.

ERIC Note: For related documents see ED 156 857-861, ED 174 822-823, ED 186 726-727, ED 189 382, and CE 029 384-386.

May also be available online. Address as at 14/8/18:

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Administration.  |  Adult Education.  |  Advertising.  |  Behavioral Objectives.  |  Business.  |  Communication (Thought Transfer)  |  Competence.  |  Competency Based Education.  |  Course Content.  |  Curriculum.  |  Curriculum Guides.  |  Display Systems.  |  Distributive Education.  |  Human Relations.  |  Individualized Instruction.  |  Learning Activities.  |  Learning Modules.  |  Marketing.  |  Mathematics.  |  Merchandising.  |  Postsecondary Education.  |  Sales Occupations.  |  Secondary Education.  |  Service Occupations.  |  Distributive Education Clubs of America Illinois State Board of Education
Form/genre Guides, Classroom  |  Guides, Non-Classroom.
Other authors/contributors Melliges, Pam, author  |  Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies
Available From ERIC 


    In the Library

    Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

    Details Collect From
    mc 2253 ED204511 Main Reading Room - Newspapers and Family History
    This item may be online. Please search the ERIC website prior to requesting this microfiche item.

    Order a copy

    - Copyright or permission restrictions may apply. We will contact you if necessary.

    Help Video To learn more about Copies Direct watch this short online video Help Video.
    close Can I borrow items from the Library?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    close What can I get online?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    close Can I get copies of items from the Library?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    Aboriginal and Torres Strait Islander Flags
    Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.