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Marketing and Distributive Education Curriculum Guide. Marketing Services [microform] : Business and Personal Services / Janice Bona Cluck and Pam Melliges
Bib ID 5400945
Format MicroformMicroform, BookBook
Author
Cluck, Janice Bona
 
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1981 
324 p. 
Summary

This curriculum guide has been designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of business marketing, as well as to provide the marketing and distributive education teacher/coordinator with maximum flexibility. The essential common and specialized competencies have been identified and listed in 11 instructional areas based upon structured interviews with personnel in various types of business and personal service firms and associations in the state of Illinois. Competencies were organized into instructional clusters and an objective written for each cluster to facilitate the organization of instruction for the teacher/coordinator. A number of learning activities are suggested for each competency to enable teachers to determine which one(s) would best serve their teaching methods and their students' learning styles. Instructional materials are listed in the reference column of each competency and in the bibliography of instructional materials. The competencies cover the following instructional areas: advertising, communications, display, human relations, marketing/economics; management; mathematics; merchandising; operations; product/service technology; and selling. (These instructional areas are the same ones that are used by the Distributive Education Clubs of America for their competency-based competitive events program and for other curriculum projects.) (Author/KC)

Notes

Sponsoring Agency: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.

Contract Number: R-33-10-X-0424-310.

Contract Number: R-33-21-D-0542-310.

ERIC Note: For related documents see ED 156 857-861, ED 174 822-823, ED 186 726-727, ED 189 382, and CE 029 384-386.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Administration.  |  Adult Education.  |  Advertising.  |  Behavioral Objectives.  |  Business.  |  Communication (Thought Transfer)  |  Competence.  |  Competency Based Education.  |  Course Content.  |  Curriculum.  |  Curriculum Guides.  |  Display Systems.  |  Distributive Education.  |  Human Relations.  |  Individualized Instruction.  |  Learning Activities.  |  Learning Modules.  |  Marketing.  |  Mathematics.  |  Merchandising.  |  Postsecondary Education.  |  Sales Occupations.  |  Secondary Education.  |  Service Occupations.  |  Distributive Education Clubs of America Illinois State Board of Education
Form/genre Guides, Classroom  |  Guides, Non-Classroom.
Other authors/contributors Melliges, Pam, author  |  Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies
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