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The Media Consumer [microform] : A Pedagogical Perspective / Philip A. Gray
Bib ID 5435373
Format MicroformMicroform, BookBook
Author
Gray, Philip A
 
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1983 
20 p. 
Summary

Since media consumers must make a great many judgments about media messages and the effectiveness of any given message in meeting one's needs, media teachers should develop materials and activities to facilitate the learning of effective media usage skills. Teachers can help students to become more effective media consumers by providing an understanding of how the media are used, the skills associated with effective media usage, the criteria by which utility is judged, and the means by which users can effect change. The taxonomy of communication functions recommended by the Speech Communication Association can serve as a useful guide for developing activities that encourage students to examine their own media usage behavior. Teachers can decide which media receiver skills should receive instruction by analyzing those skills associated with understanding oneself in relation to media, the message context, and the message content. To help students make judgments about media message utility and credibility, teachers should stress the variables of message source and message content. Finally, teachers should give attention to the ways students can influence the media, including gaining access, campaigning intelligently for change, joining organizations, knowing interested parties, and utilizing techniques for giving feedback, (HOD)

Notes

Practitioners.

Teachers.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Change Strategies.  |  Communication Skills.  |  Consumer Economics.  |  Evaluative Thinking.  |  Higher Education.  |  Mass Media.  |  Mass Media Effects.  |  Media Literacy.  |  Teacher Role.  |  Teaching Methods.  |  Media Use
Form/genre Guides, Classroom  |  Speeches/Meeting Papers.
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    mc 2253 ED239319 Main Reading Room - Newspapers and Family History
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