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An Empirical Investigation of Media Program Preferences and Tastes [microform] / Michael J. Schneider and Others
Bib ID 5445410
Format MicroformMicroform, BookBook
Author
Schneider, Michael J
 
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1984 
21 p. 
Summary

Approximately 600 telephone interviews were conducted in a study that investigated attitudes toward television and radio programs and program preferences of different audience groups. Findings indicated that younger subjects tended to like rock music and were more concerned with international news than were older subjects. Little difference was found between males and females in general news consumption, but males reported listening to business or agriculture news more than females. Females rated soap operas more highly than did males, with 40% of the males giving such shows the lowest possible rating. Females also were more negative in their general assessment of television programing than were males. Less educated subjects reported watching more television and had more positive attitudes toward game shows and action/adventure shows than did more educated subjects. They also reported less liking for folk music, classical music, and international news, and more liking for country music than other groups. College graduates tended to like folk music more than did other groups, while the effect for classical music seemed to be due largely to very positive attitudes of postgraduate students. (FL)

Notes

ERIC Note: Paper presented at the Annual Meeting of the Broadcast Education Association (Las Vegas, NV, April 27-30, 1984).

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Adults.  |  Age Differences.  |  Attitudes.  |  Audience Analysis.  |  Educational Background.  |  Family Influence.  |  Mass Media Effects.  |  Media Research.  |  Music.  |  News Media.  |  Programing (Broadcast)  |  Radio.  |  Sex Differences.  |  Television.  |  Television Viewing.  |  Media Use
Form/genre Reports, Research.  |  Speeches/Meeting Papers.
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