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Advertisements [microform] : An Overlooked Resource in the Foreign Language Classroom / Rena Deutsch
Bib ID 5449821
Format MicroformMicroform, BookBook
Author
Deutsch, Rena
 
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1984 
12 p. 
Summary

The use of newspaper and magazine advertisements for teaching foreign language skills in listening, speaking, reading, and writing as well as vocabulary, idiomatic expressions, grammar, pronunciation, and culture is encouraged and discussed. Suggested lessons and classroom activities are presented in four categories: vocabulary, grammatical rules and relationships, culture, and further activities. Lesson topics include understanding how advertisements use various kinds of puns or manipulate language, finding ads in which grammatical rules are broken, finding cultural generalizations in advertising, and using mail order catalogs to obtain cultural information. Each lesson lists an objective, materials, procedure, class activities, and in some cases, instructional suggestions. The section on further activities briefly, lists 12 classroom and assignment uses, and variations, for advertising. (MSE)

Notes

Teachers.

Practitioners.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Advertising.  |  Catalogs.  |  Class Activities.  |  Classroom Techniques.  |  Cultural Differences.  |  Cultural Education.  |  English (Second Language)  |  Grammar.  |  Instructional Materials.  |  Language Usage.  |  Second Language Instruction.  |  Vocabulary Development.  |  Mail Order
Form/genre Guides, Classroom
Other authors/contributors American Council on the Teaching of Foreign Languages, Hastings-on-Hudson, NY
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    mc 2253 ED253055 Main Reading Room - Newspapers and Family History
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    Aboriginal and Torres Strait Islander Flags
    Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.