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Purchasing behavior and personal attributes, by William F. Massy, Ronald E. Frank [and] Thomas Lodahl
Bib ID 545484
Format BookBook
Author
Massy, William F
 
Description Philadelphia, University of Pennsylvania Press [1968] 
174 p. illus. 25 cm. 
Notes

Bibliography: p. 164-168.

Subjects Motivation research (Marketing)  |  Consumer behavior.
Other authors/contributors Frank, Ronald Edward, 1933-, joint author  |  Lodahl, Thomas, joint author
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