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Beyond the Flipchart. Three Decades of Development Communication [microform]
Bib ID 5456365
Format BookBook, MicroformMicroform, OnlineOnline
Author
Academy for Educational Development, Washington, DC
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1985 
45 p. 
ISBN 9780894920578
089492057X
Summary

For more than a decade, the Academy for Educational Development's Clearinghouse on Development Communication has collected information and chronicled trends in the application of communications technology to development--communication which has as its purpose the deliberate promotion of one or more aspects of national development. This paper summarizes what this agency has learned about communication and development from various perspectives and discusses the future use of new technologies, such as telecommunications and computers. The areas included are: (1) strategies (media based, instructional design, participation, and marketing); (2) the importance of language, culture, and politics; (3) the development sector (agriculture, family planning, education, health, nutrition); (4) technology (television, radio, print media, traditional and folk media, other media, telecommunications, computers); and (5) lessons for the future (audience orientation, targeting areas for change, media networks). Examples of successful communications projects are included to illustrate the positive impact of media intervention on education and training. A concluding section calls for implementation of development communications strategy which is comprehensive, balanced and complete, and the use of practical and reliable research techniques which permit tracking of an individual's response to communications programs so that mid-course corrections can be made as needed. (JB)

Notes

Availability: Clearinghouse on Development Communication, 1255 Twenty-Third Street, NW, Washington, DC 20037.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Computers.  |  Developing Nations.  |  Educational Development.  |  Educational Resources.  |  Educational Technology.  |  Folk Culture.  |  Instructional Design.  |  Radio.  |  Telecommunications.  |  Television.  |  Development Education
Form/genre Historical Materials.  |  Reports, Descriptive.
Other authors/contributors Academy for Educational Development, Washington, DC
Available From ERIC 
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001 5456365
005 20181012145238.0
007 he u||024||||
008 080220s1985    xxu ||| b     ||| | eng d
020 |a9780894920578
020 |a089492057X
035 |9(ericd)ED259710
037 |aED259710|bERIC
040 |aericd|beng|cericd|dMvI
091 |amfm
110 2 |aAcademy for Educational Development, Washington, DC.
245 1 0 |aBeyond the Flipchart. Three Decades of Development Communication|h[microform].
260 |a[Washington, D.C.] :|bDistributed by ERIC Clearinghouse,|c1985.
300 |a45 p.
500 |aAvailability: Clearinghouse on Development Communication, 1255 Twenty-Third Street, NW, Washington, DC 20037.|5ericd
520 |aFor more than a decade, the Academy for Educational Development's Clearinghouse on Development Communication has collected information and chronicled trends in the application of communications technology to development--communication which has as its purpose the deliberate promotion of one or more aspects of national development. This paper summarizes what this agency has learned about communication and development from various perspectives and discusses the future use of new technologies, such as telecommunications and computers. The areas included are: (1) strategies (media based, instructional design, participation, and marketing); (2) the importance of language, culture, and politics; (3) the development sector (agriculture, family planning, education, health, nutrition); (4) technology (television, radio, print media, traditional and folk media, other media, telecommunications, computers); and (5) lessons for the future (audience orientation, targeting areas for change, media networks). Examples of successful communications projects are included to illustrate the positive impact of media intervention on education and training. A concluding section calls for implementation of development communications strategy which is comprehensive, balanced and complete, and the use of practical and reliable research techniques which permit tracking of an individual's response to communications programs so that mid-course corrections can be made as needed. (JB)
530 |aMay also be available online. Address as at 14/8/18: |uhttps://eric.ed.gov/
533 |aMicrofiche.|b[Washington D.C.]:|cERIC Clearinghouse|emicrofiches : positive.
650 0 7 |aComputers.|2ericd
650 1 7 |aDeveloping Nations.|2ericd
650 1 7 |aEducational Development.|2ericd
650 0 7 |aEducational Resources.|2ericd
650 0 7 |aEducational Technology.|2ericd
650 0 7 |aFolk Culture.|2ericd
650 1 7 |aInstructional Design.|2ericd
650 0 7 |aRadio.|2ericd
650 0 7 |aTelecommunications.|2ericd
650 0 7 |aTelevision.|2ericd
653 0 |aDevelopment Education
655 7 |aHistorical Materials.|2ericd
655 7 |aReports, Descriptive.|2ericd
710 2 |aAcademy for Educational Development, Washington, DC.
856 4 1 |uhttps://eric.ed.gov/?id=ED259710
984 |aANL|cmc 2253 ED259710|d77000000265319
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Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.