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A Methodology in Studying Noncommercial FM Radio Stations [microform] : A Case Study / Mary Beth Leidman and Richard J. Lamberski
Bib ID 5464325
Format BookBook, MicroformMicroform, OnlineOnline
Leidman, Mary Beth
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1986 
16 p. 

To examine the state of college- and university-affiliated noncommercial FM radio, a survey was conducted of all college and university stations nationwide which were identifiable through the 1982 Broadcasting Yearbook (N=670). The questionnaire requested information concerning demographics, funding, organization and structure, personnel, operation, programming, and philosophy or mission. A question to identify National Public Radio (NPR) affiliates was included to isolate and develop this subcategory. Findings are derived from 243 completed questionnaires (36.3% response rate); NPR responses equaled 51, representing 7.91% of the total population and 21% of the returned replies. Three noncommercial groups were identified-NPR affiliates, large non-NPR affiliates (over 10 watts), and small non-NPR affiliates (10 watts or under). Results indicate: (1) a majority of stations are expected to carry out fully functional operations on a small financial base; (2) NPR stations have superior budgetary bases as compared to other demographic groups; (3) non-NPR affiliate stations have inadequate technical support; (4) station format varies widely by group and institutional expectations; (5) programming covers the full range of sound, from classical to jazz to rock; and (6) the station philosophy varies depending upon station market thrust and selected format. Recommendations for improving the questionnaire and survey procedures in future studies are presented. A list of references and the survey instrument complete the document. (JB)


ERIC Note: Paper presented at the Annual Convention of the Association for Educational Communications and Technology (Las Vegas, NV, January 16-21, 1986). For the entire proceedings, see IR 012 121; for a related paper, see IR 012 150.

Educational level discussed: Higher Education.


May also be available online. Address as at 14/8/18:

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Administrative Organization.  |  Audio Equipment.  |  Budgets.  |  Case Studies.  |  Financial Support.  |  Higher Education.  |  National Surveys.  |  Operating Expenses.  |  Programing (Broadcast)  |  Questionnaires.  |  Radio.  |  Research Methodology.  |  Resource Allocation.  |  Resource Staff.  |  Statistical Analysis.  |  National Public Radio  |  AECT Research and Theory Division Meeting
Form/genre Reports, Research.  |  Speeches/Meeting Papers.  |  Tests/Questionnaires.
Other authors/contributors Lamberski, Richard J., author
Available From ERIC 


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