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Communication in Globalized Markets [microform] : An Interdisciplinary Teaching Approach / Claire M. Badaracco
Bib ID 5490092
Format MicroformMicroform, BookBook
Badaracco, Claire M
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1987 
9 p. 

Futurists have predicted that in a globalized information economy, America's principal products will be education, publishing, the media, communications, management and administration, research and development, finance and insurance, and much of the work of the government. If this is so, academe will need to incorporate the realities of this globalized information economy into its structure, substance, and rationale. It must develop both a greater interdisciplinary capability and a willingness to integrate the workings of business and industry into the academy. An experimental seminar on the media and business, taught in Marquette University's College of Journalism (Wisconsin), took a cultural approach to studying corporate communication patterns by focusing on stereotypical views of business promoted by the media and vice versa, and the role of government in this relationship. This approach also allowed examination of American management as an industry in itself, one which can be viewed from an interdisciplinary viewpoint. The American corporation is well ahead of American academe in recognizing and planning for the information needs of the future, and must prepare itself, as management has, for rapid change. Looking at relationships within other cultures will be a crucial factor in success. (MSE)


ERIC Note: In: Languages and Communication for World Business and the Professions. Conference Proceedings; see FL 017 281.

May also be available online. Address as at 14/8/18:

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Business Administration Education.  |  Business Communication.  |  Education Work Relationship.  |  Futures (of Society)  |  Global Approach.  |  Higher Education.  |  Intercultural Communication.  |  Interdisciplinary Approach.  |  International Trade.  |  Languages for Special Purposes.  |  North Americans.  |  Marquette University WI  |  Japanese People
Form/genre Opinion Papers.  |  Reports, Descriptive.  |  Speeches/Meeting Papers.
Available From ERIC 


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