Do Female Students Approach the Study of Public Relations with Different Perceptions of Skills from Those of Male Students? [microform] / Carl H. Botan and Todd Hunt
- Bib ID:
- 5491993
- Format:
- Book and Microform
- Author:
- Botan, Carl H
- Online Version:
- https://eric.ed.gov/?id=ED295258
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1988
- 25 p.
- Summary:
-
A study investigated whether females differ from males in their self-perception of competence before and after public relations training, and whether females approaching the study of public relations conceptualize the field differently from males. Subjects, 40 undergraduate public relations students, (22 females and 18 males), who were enrolled in consecutive terms of a public relations skills course, were administered a public relations skills self-evaluation test both at the onset of the course and at the close of the course. Subjects marked on a five-point scale whether they considered themselves to be "not very skilled" or "very skilled" in each of 14 areas of expertise pinpointed by researchers to be common public relations skills. Exit interviews were also used to determine student attitudes about their experience in the course. Results showed that, before classroom training, males' self-perception of their competence in common public relations skills was significantly higher than that of females. After training, however, there was no longer a significant difference between male and female self-perceptions of competence. In addition, there were important differences in how males and females conceptualize common public relations skills as indicated by the number of underlying dimensions which each grouped the skills into and how the skills were grouped along those dimensions. (Four tables of data are included, and 30 references and a personal skills assessment form are appended.) (ARH)
- Notes:
-
- ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (71st, Portland, OR, July 2-5, 1988).
- Educational level discussed: Higher Education.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Hunt, Todd, author
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1988
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