National Library of Australia

You must be logged in to Tag Records
Health Lifestyles [microform] : Audience Segmentation Analysis for Public Health Interventions / Michael D. Slater and June A. Flora
Bib ID 5508479
Format BookBook, MicroformMicroform, OnlineOnline
Author
Slater, Michael D
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1989 
25 p. 
Summary

This paper is concerned with the application of market research techniques to segment large populations into homogeneous units in order to improve the reach, utilization, and effectiveness of health programs. The paper identifies seven distinctive patterns of health attitudes, social influences, and behaviors using cluster analytic techniques in a sample drawn from four California cities (N=2,504). The paper finds that these lifestyle clusters predict associated behaviors, including seatbelt use, vitamin use, and attention to health information, with higher means for health-oriented clusters in each case. Furthermore, the paper finds that the clusters predict self-reported improvements in health behavior--e.g., eating less salt and losing weight--and self-reported new exercise as measured in a two-year follow-up, with higher means again found, with two exceptions, for health-related clusters. Implications for public health education and intervention efforts, and future research directions are discussed. Four tables of data and eight notes are included, and 17 references are attached. (Author/SR)

Notes

ERIC Note: Paper presented at the Annual Meeting of the International Communication Association (39th, San Francisco, CA, May 25-29, 1989). An earlier version was presented at the Annual Conference of the American Public Health Association (New Orleans, LA, October 1987).

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Audience Analysis.  |  Cluster Analysis.  |  Communication Research.  |  Health Behavior.  |  Health Education.  |  Health Programs.  |  Health Promotion.  |  Life Style.  |  Public Health.  |  Health Attitudes  |  Health Communication Market Research
Form/genre Reports, Research.  |  Speeches/Meeting Papers.
Other authors/contributors Flora, June A., author
Available From ERIC 

Online

In the Library

Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

Details Collect From
mc 2253 ED311518 Main Reading Room - Newspapers and Family History
This item may be online. Please search the ERIC website prior to requesting this microfiche item.

Order a copy

- Copyright or permission restrictions may apply. We will contact you if necessary.

Help Video To learn more about Copies Direct watch this short online video Help Video.
close Can I borrow items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close What can I get online?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

close Can I get copies of items from the Library?

You need Flash player 8+ and JavaScript enabled to view this video embedded.

You can view this on the NLA website.

Aboriginal and Torres Strait Islander Flags
Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.