National Library of Australia

Enjoy a CovidSafe visit to the National Library. Read more...

You must be logged in to Tag Records
Business Marketing Information Systems Skills. Voc-Ed Project. Marketing Management Career Area. Report [microform]
Bib ID 5529655
Format MicroformMicroform, BookBook
Author
Milwaukee Area Technical Coll., WI
 
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1988 
70 p. 
Summary

A study was conducted to develop a curriculum to meet the information processing/management training needs of persons entering or continuing careers in the information marketing area. The process used for the study was based on Stufflebeam's Context, Input, Process, Product (CIPP) model of evaluation. The information gathering process included a detailed review of current literature and contact with approximately 40 representatives of appropriate institutions and trade associations, using technical focus panels of 8 to 14 managers. In addition, purchasing area surveys were mailed to 375 managers, an advertising survey was mailed to 350 advertising personnel, and a technical sales survey was sent to 549 sales managers (all in the Milwaukee area). Survey responses varied from 35 percent for purchasing to 14 percent for media planning/buying. Postsecondary institutions were also surveyed and their curricula reviewed. Through these efforts, competencies were listed for each of the areas, and initial and continuing education needs were identified. As a result of the study, key competencies were incorporated in the marketing management program. Two courses in information marketing and four courses in negotiation skills, advanced selling techniques, materials management, and quality management were crated. (Seven appendixes, comprising about 75 percent of the document, include the following: a list of organizations and persons contacted; a 46-item bibliography; lists of panelists on the technical sales, purchasing, and media buyers panels; sample letters, surveys, company profiles, and responses; lists of college programs; a discussion of survey results; and an evaluation of course outlines.) (KC)

Notes

Sponsoring Agency: Wisconsin State Board of Vocational, Technical, and Adult Education, Madison.

ERIC Note: For a related document, see CE 057 804.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Advertising.  |  Business Administration.  |  Community Colleges.  |  Competence.  |  Competency Based Education.  |  Continuing Education.  |  Curriculum Development.  |  Educational Needs.  |  Entry Workers.  |  Information Processing.  |  Management Development.  |  Management Information Systems.  |  Marketing.  |  Mass Media Use.  |  Purchasing.  |  Salesmanship.  |  Two Year Colleges.  |  Wisconsin (Milwaukee)
Form/genre Reports, Descriptive.  |  Reports, Research.  |  Tests/Questionnaires.
Other authors/contributors Milwaukee Area Technical Coll., WI
Available From ERIC 

Online

    In the Library

    Request this item to view in the Library's reading rooms using your library card. To learn more about how to request items watch this short online video Help Video.

    Details Collect From
    mc 2253 ED330902 Main Reading Room - Newspapers and Family History
    This item may be online. Please search the ERIC website prior to requesting this microfiche item.

    Order a copy

    - Copyright or permission restrictions may apply. We will contact you if necessary.

    Help Video To learn more about Copies Direct watch this short online video Help Video.
    close Can I borrow items from the Library?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    close What can I get online?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    close Can I get copies of items from the Library?

    You need Flash player 8+ and JavaScript enabled to view this video embedded.

    You can view this on the NLA website.

    Aboriginal and Torres Strait Islander Flags
    Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.