Business Marketing Information Systems Skills. Voc-Ed Project. Marketing Management Career Area. Report [microform]
- Bib ID:
- 5529655
- Format:
- Book and Microform
- Author:
- Milwaukee Area Technical Coll., WI
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1988
- 70 p.
- Summary:
-
A study was conducted to develop a curriculum to meet the information processing/management training needs of persons entering or continuing careers in the information marketing area. The process used for the study was based on Stufflebeam's Context, Input, Process, Product (CIPP) model of evaluation. The information gathering process included a detailed review of current literature and contact with approximately 40 representatives of appropriate institutions and trade associations, using technical focus panels of 8 to 14 managers. In addition, purchasing area surveys were mailed to 375 managers, an advertising survey was mailed to 350 advertising personnel, and a technical sales survey was sent to 549 sales managers (all in the Milwaukee area). Survey responses varied from 35 percent for purchasing to 14 percent for media planning/buying. Postsecondary institutions were also surveyed and their curricula reviewed. Through these efforts, competencies were listed for each of the areas, and initial and continuing education needs were identified. As a result of the study, key competencies were incorporated in the marketing management program. Two courses in information marketing and four courses in negotiation skills, advanced selling techniques, materials management, and quality management were crated. (Seven appendixes, comprising about 75 percent of the document, include the following: a list of organizations and persons contacted; a 46-item bibliography; lists of panelists on the technical sales, purchasing, and media buyers panels; sample letters, surveys, company profiles, and responses; lists of college programs; a discussion of survey results; and an evaluation of course outlines.) (KC)
- Notes:
-
- Sponsoring Agency: Wisconsin State Board of Vocational, Technical, and Adult Education, Madison.
- ERIC Note: For a related document, see CE 057 804.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
-
- Advertising
- Business Administration
- Community Colleges
- Competence
- Competency Based Education
- Continuing Education
- Curriculum Development
- Educational Needs
- Entry Workers
- Information Processing
- Management Development
- Management Information Systems
- Marketing
- Mass Media Use
- Purchasing
- Salesmanship
- Two Year Colleges
- Wisconsin (Milwaukee)
- Other authors/contributors:
- Milwaukee Area Technical Coll., WI
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2058 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1988
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- Business Marketing Information Systems Skills. Voc-Ed Project. Business Data Processing Career Area. Report [microform]
- MATC Student Opinions Regarding Discrimination and MATC Institutional Attitudes toward Women and Minorities [microform]
- Technical Education Demonstration Program. Final Report [microform]
- Greater Milwaukee Metropolitan Area Career Education Project. Phase 3 Report [microform]
- MATC Project Get Started [microform] : Phase II Report