A Delphi Study for Perceptual Modality Classification of Effective Instructional Activities in Tennessee Marketing Education [microform] / Patricia S. McCurry
- Bib ID:
- 5592858
- Format:
- Book and Microform
- Author:
- McCurry, Patricia S
- Online Version:
- https://eric.ed.gov/?id=ED393975
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1996
- 19 p.
- Summary:
-
Three purposes of a study of marketing education (ME) instructors in Tennessee were as follows: to identify the activities they perceived to be effective, to determine the perceptual style orientations of those activities as identified by experts in perceptual learning style research, and to develop a framework for instructional planning that provides ME instructors with both dimensions of the activities. First, a statewide survey of ME instructors was conducted using a list of the 62 instructional activities of the "Tennessee Curriculum Guide for Marketing Education." An 85% response rate was achieved. Next, the Delphi technique was used to classify the instructional activities by perceptual mode: print, aural, interactive, visual, haptic, kinesthetic, and olfactory. A panel of experts completed three probes and responded to a telephone interview to reach consensus on the dominant and secondary classifications for each activity. Ninety-five percent of the instructional activities were considered effective by 50% or more of the ME instructors. The 12 activities considered most effective represented a variety of perceptual study elements and four perceptual modalities: print, aural, interactive, and visual. Data from both phases of the study were used to develop a two-level framework of instructional activities arranged in order of perceived effectiveness and perceptual modality. (Contains 17 references.) (MN)
- Notes:
-
- ERIC Note: Paper presented at the Annual Meeting of the American Educational Research Association (New York, NY, April 8-12, 1996).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1996
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