Sponsorship in Schools [microform] : Good Practice Guidelines
- Bib ID:
- 5593962
- Format:
- Book and Microform
- Author:
- National Consumer Council, London (England)
- Online Version:
- https://eric.ed.gov/?id=ED395211
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1996
- 10 p.
- Summary:
-
These guidelines are designed to help sponsors and producers meet the standards expected of educational materials and activities aimed at schools in the United Kingdom. The guidelines are also designed to help teachers, parents, and school board members assess the sponsored materials and activities offered to the school. The guidelines aim to identify good practice--where the marketing message is balanced by genuine educational benefit. They offer criteria related to the following: (1) educational value and curriculum relevance; (2) balance and objectivity; (3) consultation and testing; (4) sales and promotional messages; (5) sponsored gifts, awards, voucher schemes, and other promotional/marketing activities; (6) unsolicited marketing activity; (7) avoiding stereotypes; and (8) description and labeling. Eight sources of additional information are listed. (YLB)
- Notes:
-
- Practitioners.
- Community.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- National Consumer Council, London (England)
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2066 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1996
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- Information for consumer education
- Science Education Newsletter No. 18 [microform]
- Science in the Primary School, Field Report No. 5 [microform]
- The Learning Gap [microform] : Consumer Education in Schools / Steve Hodkinson and Margaret Atherton
- Schools Council Project Profiles and Index. Second Edition. Project News. Numbers 1 through 5 [microform]