Profiles and motivations of nature-based tourists visiting Australia / Russell Blamey and Deborah Hatch
- Bib ID:
- 560950
- Format:
- Book
- Author:
- Blamey, Russell K. (Russell Keith)
- Description:
-
- Canberra, A.C.T. : Bureau of Tourism Research, c1998
- viii, 75 p. ; 25 cm.
- ISBN:
- 0642285063
- ISSN:
- 1031-4784
- Series:
- BTR occasional paper ; no. 25.
- Summary:
-
Nature-based tourism, particularly ecotourism, represents an important growth segment of Australia's inbound tourism market. As with other forms of tourism, successful product development and marketing require a detailed knowledge of the target market. Only by understanding the characteristics of potential and actual nature-based tourists can appropriate marketing strategies be developed. Recognition of such information needs in the National Ecotourism Strategy (NES) (Commonwealth Department of Tourism, 1994) led the then Department of Tourism to fund the Bureau of Tourism Research (BTR) to conduct an ecotourism market profiles project. The four main components of this project are: (i) a review of existing ecotourism research; (ii) a detailed analysis of existing BTR data; (iii) a supplementary survey added to the International Visitor Survey (IVS); and (iv) consumer research. Results of the first two components are presented in BTR Occasional Paper 21 The Nature of Ecotourism (Blarney, 1995). Further, the second component has been updated in Chapter 1 of this publication which discusses participation in nature-based activities, the demographic characteristics of nature-based visitors, the travel patterns of nature-based visitors, and visitor expenditure. Results of the third component of the Ecotourism Market Profiles Project, the supplementary International Visitor Survey (IVS), are reported in Chapters 2 and 3 of this publication. A supplementary questionnaire was added to the base IVS in March quarter 1996, designed to provide more ecotourism-specific information than that obtainable from the standard IVS. In particular the supplementary survey looked at the factors that influenced people to participate in nature-based activities or tours, the duration of tours taken, the activities undertaken on tour, expenditure on tours, satisfaction determinants, information sources used to find out about the tour, and transport used on tour. Chapter 2 presents the aggregate results of the supplementary survey in simple terms. Chapter 3 is a more technical analysis of the results involving market segmentation based on motivational factors. Cluster and factor analysis have been used in Chapter 3 to determine market segments. Results of the fourth component are available in a publication entitled Ecotourism Snapshot: A focus on recent market research, available from the Office of National Tourism./ Kamis A
- Full contents:
-
- Introduction
- 1. Ecotourism, international visitor survey results / Deborah Hatch
- 1.1. Size of the market
- 1.1.1. Participation and growth rates for general attractions
- 1.1.2. Participation and growth rates for specific attractions
- 1.2. Characteristics of the market
- 1.2.1. Age and gender
- 1.2.2. Occupation
- 1.2.3. Country of residence
- 1.2.4. Purpose of journey
- 1.3. Expenditure
- 1.4. Motivations/influences on the decision to come to Australia
- 1.5. Travel patterns
- 1.5.1. Accommodation use
- 1.5.2. Transport use
- 1.6. Travel party size and description
- 1.7. Conclusions
- 2. Ecotourism supplementary survey / Deborah Hatch and Russell Blamey
- 2.1. Background
- 2.2. Defining nature-based visitors
- 2.3. Nature-based visitor profile
- 2.3.1. Country of residence
- 2.3.2. Age and sex
- 2.3.3. Occupation
- 2.3.4. Participation in activities
- 2.3.5. Participation in organised tours
- 2.3.6. Duration of tours
- 2.3.8. Other expenditure
- 2.3.9. Information sources
- 2.3.10. Satisfaction with tours
- 2.4. Conclusions
- 3. Motivational profile of the nature-based tourism market / Russell Blamey and Deborah Hatch
- 3.1. Background
- 3.2. Intention to visit natural areas
- 3.3. Motivations for nature-based tours
- 3.4. Motivational segmentation of the nature-based tour market
- 3.4.1. Methodology
- 3.4.2. Segment descriptions
- 3.4.3.C omparison of segments
- 3.4.4.S atisfaction determinants
- 3.5. onclusions
- Appendix A. Table A Participation in nature-based activities by country of residence ('000s), 1989-1995
- Appendix B. Table B International visitors to selected natural attractions ('000s), 1989-1995
- Appendix C. Table C Share of International visitors to State who attended selected natural attractions, 1989-1995
- Appendix D. Table D Five levels of the leisure ladder
- Appendix E. Table E Factor analysis results.use
- Notes:
-
- At head of title: Occasional paper no. 25.
- Bibliography: p. 75.
- Subject:
- Other authors/contributors:
- Terms of Use:
- Commonwealth of Australia 1998.
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1998
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