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Marketing Principles as Applied to the Corporate Information Center [microform] / Suzan A. Brown
Bib ID 5609667
Format BookBook, MicroformMicroform, OnlineOnline
Author
Brown, Suzan A
 
Online Versions
Description [S.l.] : Distributed by ERIC Clearinghouse, 1996 
8 p. 
Summary

Marketing principles, as applied by major businesses around the world, can also be used by information professionals to grow and expand their presence within their own organization. This paper focuses on parallels between marketing in the industrial/research arena, and the needs of information professionals to expand business from existing information center customers as well as expand into new markets in the corporation. Market research, product concept testing and customer surveys are discussed as proven marketing techniques. The importance of managing the entire information center product line and techniques for promoting key services of the information center are reviewed. It is emphasized that organizational objectives should be: specific (not a job description); results-oriented (not a list of activities); quantifiable and measurable; achievable within a definite time frame; and fewer than 10, and fitting on a single page. (Author/AEF)

Notes

ERIC Note: In: Online Information 96. Proceedings of the International Online Information Meeting (20th, Olympia 2, London, England, United Kingdom, December 3-5, 1996); see IR 056 631.

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Business.  |  Information Industry.  |  Information Management.  |  Information Services.  |  Information Transfer.  |  Institutional Advancement.  |  Marketing.  |  Organizational Objectives.  |  Special Libraries.  |  User Needs (Information)
Form/genre Reports, Evaluative.  |  Speeches/Meeting Papers.
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