Media Sharp [microform] : Analyzing Tobacco and Alcohol Messages. Leader's Guide
- Bib ID:
- 5623504
- Format:
- Book and Microform
- Online Version:
- https://eric.ed.gov/?id=ED426337
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- Description:
-
- [Washington D.C.] : Distributed by ERIC Clearinghouse, 1997
- 79 p.
- Summary:
-
This curriculum guide for educators, youth group leaders, and health professionals provides materials for teaching young people to critically evaluate the media which influences them, with particular reference to alcohol and tobacco use. Part 1, "Youth, Media, Tobacco, Alcohol," presents background facts and concepts. The relationship of youth and media is explored. Part 2, "Getting Media Sharper," covers program implementation. Five teaching modules are included: (1) "Ready. Set. Action!" provides basic tools for critically evaluating media messages; (2) "It's All in the Marketing (Advertising, Promotions, Event Sponsorships)" contains four activities to help young people understand how marketing strategies normalize and glamorize tobacco and alcohol use; (3) "That's Entertainment!" contains three activities that teach how tobacco and alcohol use are promoted in entertainment programming; (4) "What's News?" consists of three activities that clarify how news and news-oriented media influence one's perceptions of alcohol and tobacco; (5) "It's a Wrap" provides a summation of the skills and principles of being media sharp. Format is loose-leaf with one 7-minute videotape included. Handouts, worksheets, suggested activities and readings, references, Internet and other resources, glossary, and video supplements are appended. (EMK)
- Notes:
-
- Availability: Centers for Disease Control, Office on Smoking and Health, Mail Stop K-50, Buford Highway, N.E., Atlanta, GA 30333; Tel: 770-488-5705; Web site: http://www.cdc.gov/tobacco; e-mail: tobaccoinfo@cdc.gov.
- ERIC Note: Accompanying videotape is not available from EDRS. It can be purchased from the Centers for Disease Control and Prevention.
- Practitioners.
- Teachers.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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- Reason for copyright status:
- Until 2067 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1997
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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