Building Successful Relationships between Community Colleges and the Media. New Directions for Community Colleges, Number 110. The Jossey-Bass Higher and Adult Education Series [microform] / Clifton Truman Daniel, Ed. and Janel Henriksen Hastings, Ed
- Bib ID:
- 5671820
- Format:
- Book and Microform
- Author:
- ERIC Clearinghouse for Community Colleges, Los Angeles, CA
- Online Version:
- https://eric.ed.gov/?id=ED443463
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 2000
- 91 p.
- ISBN:
-
- 9780787954277
- 0787954276
- ISSN:
- 0194-3081
- Summary:
-
This edition of New Directions for Community Colleges describes current relationships between two-year colleges and the media across the country. The issue addresses three themes: the history of community colleges' relationships with press members; media's relationships with community college practitioners; and strategic college marketing through media outlets. This issue contains the following articles: "Community Colleges and the Media: Defining Identity" (Janel Henriksen Hastings); "The Importance of Being Honest: Building Relationships Between Media and College Personnel" (Clifton Truman Daniel); "Building Relationships with the Media: A Brief Working Guide for Community College Leaders" (Neal A. Raisman); "Community Colleges and the Media: Getting Effective Coverage for Your Institution" (Tim Thornton); "Community College Advancement through Relationships with the Newspaper Media" (Anthony Marquez); "Working with Media Outlets To Communicate with the Public" (Mark L. Wallace); "Using Demographics and Statistics To Inform Target Audiences" (Janel Henriksen Hastings); "Making the Case for 'Public Journalism'" (Lucy Lee); "The Media as Teacher: Helping Advisers, Mentoring Young Journalists" (Christine Tatum); "Your Site or Mine? Courting the Press Along the Information Superhighway" (Clifton Truman Daniel); and "Sources and Information: Media Relations in Community Colleges" (Barbara Tobolowsky). (VWC)
- Notes:
-
- Availability: Jossey-Bass, Inc., 350 Sansome Street, San Francisco, CA 94104-1342 ($60 for individual subscriptions; $107 for institutions). Web site: http://www.jossey-bass.com.
- Sponsoring Agency: Office of Educational Research and Improvement (ED), Washington, DC.
- Contract Number: ED-99-CO-0010.
- ERIC Note: Published quarterly.
- Educational level discussed: Two Year Colleges.
- New Directions for Community Colleges, n110 Sum 2000.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2000
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