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Building Successful Relationships between Community Colleges and the Media. New Directions for Community Colleges, Number 110. The Jossey-Bass Higher and Adult Education Series [microform] / Clifton Truman Daniel, Ed. and Janel Henriksen Hastings, Ed
Bib ID 5671820
Format BookBook, MicroformMicroform, OnlineOnline
ERIC Clearinghouse for Community Colleges, Los Angeles, CA
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 2000 
91 p. 
ISBN 9780787954277
ISSN 0194-3081 

This edition of New Directions for Community Colleges describes current relationships between two-year colleges and the media across the country. The issue addresses three themes: the history of community colleges' relationships with press members; media's relationships with community college practitioners; and strategic college marketing through media outlets. This issue contains the following articles: "Community Colleges and the Media: Defining Identity" (Janel Henriksen Hastings); "The Importance of Being Honest: Building Relationships Between Media and College Personnel" (Clifton Truman Daniel); "Building Relationships with the Media: A Brief Working Guide for Community College Leaders" (Neal A. Raisman); "Community Colleges and the Media: Getting Effective Coverage for Your Institution" (Tim Thornton); "Community College Advancement through Relationships with the Newspaper Media" (Anthony Marquez); "Working with Media Outlets To Communicate with the Public" (Mark L. Wallace); "Using Demographics and Statistics To Inform Target Audiences" (Janel Henriksen Hastings); "Making the Case for 'Public Journalism'" (Lucy Lee); "The Media as Teacher: Helping Advisers, Mentoring Young Journalists" (Christine Tatum); "Your Site or Mine? Courting the Press Along the Information Superhighway" (Clifton Truman Daniel); and "Sources and Information: Media Relations in Community Colleges" (Barbara Tobolowsky). (VWC)


Availability: Jossey-Bass, Inc., 350 Sansome Street, San Francisco, CA 94104-1342 ($60 for individual subscriptions; $107 for institutions). Web site:

Sponsoring Agency: Office of Educational Research and Improvement (ED), Washington, DC.

Contract Number: ED-99-CO-0010.

ERIC Note: Published quarterly.

Educational level discussed: Two Year Colleges.

New Directions for Community Colleges, n110 Sum 2000.

May also be available online. Address as at 14/8/18:

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Community Colleges.  |  Educational Cooperation.  |  Institutional Advancement.  |  Institutional Cooperation.  |  Mass Media Effects.  |  Mass Media Role.  |  Partnerships in Education.  |  School Business Relationship.  |  Two Year Colleges.
Form/genre Collected Works, Serials.  |  ERIC Publications.
Other authors/contributors Daniel, Clifton Truman, editor  |  Hastings, Janel Henriksen, editor  |  ERIC Clearinghouse for Community Colleges
Available From ERIC 


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