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Kids & Media @ the New Millennium [microform] : A Kaiser Family Foundation Report. A Comprehensive National Analysis of Children's Media Use. Executive Summary / Donald F. Roberts
Bib ID 5673594
Format BookBook, MicroformMicroform, OnlineOnline
Roberts, Donald F
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1999 
60 p. 

A study examined media use patterns among a large, nationally representative sample of children ages 2-18, and which explored how children choose and interact with the whole array of media available to them, including television, movies, computers, music, video games, radio, magazines, books, and newspapers. The goal was to provide a solid base from which to examine media's effects on children and develop strategies for proactively using media to communicate with America's youth. Several key findings emerged: children spend the equivalent of a work week using media; kids grow up surrounded by media, even very young children; many parents seem not to exercise much oversight of their children's media use; young people's media use hits its zenith just as children are making the transition to their teenage years; despite widespread access, children spend a relatively small amount of time each day using computers; traditional media--especially TV--continue to dominate children's media use; most kids still read for fun; kids use new media to supplement rather than replace other forms of media; most kids say they prefer computers to TV; children who spend the most time with media are the least contented; children in lower socio-economic communities spend more time with media than do other children, but use computers significantly less; Black and Hispanic children have significantly less access to computers than do White children, but still spend as much time on computers as White kids; girls listen to more music and boys, who spend more time with computers than girls do, watch more TV and play more violent video games; rural and urban kids use much the same kind of media; and kids in single-parent homes watch more TV than those in two-parent homes. Contains 12 footnotes and 19 figures of data. (NKA)


Availability: The Henry J. Kaiser Family Foundation, 2400 Sand Hill Rd., Menlo Park, CA 94025 (Free Publication #1535). Toll free (800) 656-4533, Web site:

ERIC Note: See CS 510 402 for the full report.

May also be available online. Address as at 14/8/18:

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Children.  |  Computers.  |  Mass Media Effects.  |  Mass Media Role.  |  Mass Media Use.  |  Media Research.  |  Use Studies.  |  Youth.  |  Media Habits  |  New Media Proactive Planning Research Synthesis
Form/genre Reports, Research.
Other authors/contributors Henry J. Kaiser Family Foundation, Menlo Park, CA
Available From ERIC 


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